Artist permission.

We chose a song called 'Avalanche' by Bad Sounds as they are modern and quite clearly quirky in their own retro-indie style. The artist was more than happy to let us use it, on the condition that we put it under "Unofficial fan video". 

Applying Goodwin’s Theory

Applying it to Arctic Monkeys - Brianstorm

One of the theory is that depending on the genre of the music it has specific features in a video - Genre Characteristics. Arctic Monkeys are a Rock band and therefore the common characteristic is the band itself playing during the music video. Furthermore back spotlights are also very common in a rock performance, it is perhaps used in order to put attention on the actual instrumental performance. It is also seen that rock bands tend to wear black clothing as part of their style. This is true to the majority of rock bands if not all of them. This theory can be applied to most of the genres. For example another example could be of the 'rap' genre. Although,overall the meaning behind rap lyrics has changed dramatically throughout the four decades, from political prejudice and racism in the 1970's to a luxurious life style and showing off their wealth and dicing other rappers in 2016. But the general characteristics still remain such as baggy clothes, chains and the main artist rapping into the camera with a big amount of people in the background 'supporting' the rapper.

 Another theory is the link between lyrics and visuals. In this case, you can witness the link only at some specific times for example at 2:23 the artist sings "Thunder!" and ultimately the visuals are photographs of thunder. This technique helps to develop and enhance the lyrics further for the audience. It could also simply be a cool visual input depending on the lyrics.
Another example is when the lyrics say "kick" the editor of the video clip uses one of the dancing performers moves which involves a kick as a visual link to the lyrics.

Furthermore, the link between music and visuals are very important. This is mainly seen in the editing of this music video. As Brianstorm is a very upbeat and fast song, there are a lot of different camera angles and shots. Throughout the whole music video, there are at least two shots per second. Other slower songs may have only one shot stretched out very long period of time. This intense shot count emphasises the disorientation and links with the title of the song Brianstorm which can also be miss interpreted as Brainstorm and this would be compatible with the chaos that the music video presents.