Monday 20 March 2017

Question 2: How effective is the combination of your main product with ancillary texts (In progress)

The idea behind my print production is quite simple. As it is a four person band I followed the rock convention of rock by have the band members on the CD covers. Furthermore, the fact that they are an unsigned band it helps the band to get visually recognized and increases their chance of success and fame. I decided to do an individual portrait In order to emphasis that each band members plays a huge role in creating the music, it is a team effort in every song and therefore they each deserve their own side of the CD cover. I used a brick wall to convey the concept of working class. They all had to work hard in order to achieve any sort of success. They are perhaps trying to represent the ‘normal’ people that struggle in the ‘real world’ and that things were not simply handed to them. A bit like Ed Sheeran who used to busk in his home town before his fame.
Generic and Visual links: In order to convey the multiple genres in our band rock/indie/psychedelic I used multiple visual techniques in my print production. Firstly rock conventions, is shown through the individual portraits of a band as it is so commonly seen in rock bands CD cover where you so often see the whole band on it, as rock conventions emphasise the performance in their music videos. However I also tried to challenge the generic rock CD covers by giving each member their own slide of the cover in order to emphasise that each individual contributes to the band’s music with their own unique style, whether it Is rock indie or psychedelic which is why the Avalanche band has such a diverse genres in their music. Indie genre is represented through their clothing fashion, it is also diverse and each member have their own style whether it is a simple jumper with stripes or a colourful funky shirt. Whereas a punk or rock band would be wearing dominantly black with chains and piercings which is a common style for rock bands/sub-culture. I also interpreted psychedelic genre through the use of coloured bricks. The use of mass colours is heavily seen in psychedelic genres as it portraying the effects of a drug called LSD which was so known during the 1960s and it is apparent through the use of Adobe Premier Pro in our edit of the music video, for example the 3D colour contrast and the heavy use of ghost effect which is also known to be seen during a trip on Acid LSD. The use of bright colours such as yellow and pink is simply further giving a first impression of happy music and a positive vibe. Even if not all songs are happy, majority are.

1 comment:

  1. OK, well this is a start, but there's a lot missing. You need to include far more detail and makes more links between your video and print productions. You'll need to include lots of screen shots of both to illustrate your ideas. Look again carefully and the instructions sheet.

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